Candidates

Following is the analysis of various candidates who adverstised on Facebook as a part of their political campaing.

Candidate

Info

Top Issues addressed

Sentiment & Objectivity Score

Ads Statistics

Ted Cruz

Sentiment & Tone

60%

Objectivity Score

75%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

413
186
5.9 days
43 M
52:48
$750K

Beto O'Rourke

Sentiment & Tone

76%

Objectivity Score

71%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

9054
111
5.6 days
386 M
41:59
$8.2M

Elizabeth Warren

Sentiment & Tone

38%

Objectivity Score

72%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

4824
142
4.5 days
46 M
33:67
$742K

Geoff Diehl

Sentiment & Tone

48%

Objectivity Score

71%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

194
119
11.3 days
4.7 M
56:44
$55K

Marsha Blackburn

Sentiment & Tone

65%

Objectivity Score

68%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

408
142
5.4 days
21 M
49:51
$380K

Phil Bredesen

Sentiment & Tone

57%

Objectivity Score

71%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

4487
234
4.5 days
27 M
44:56
$580K

Kyrsten Sinema

Sentiment & Tone

49%

Objectivity Score

70%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

2737
150
5.4 days
17 M
36:64
$605K

Martha McSally

Sentiment & Tone

51%

Objectivity Score

66%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

392
104
7.9 days
23 M
52:48
$350K

Jacky Rosen

Sentiment & Tone

24%

Objectivity Score

67%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

1891
106
10.7 days
18 M
42:58
$500K

Dean Heller

Sentiment & Tone

52%

Objectivity Score

70%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

508
119
8.9 days
9.8 M
54:46
$250K

Tammy Baldwin

Sentiment & Tone

28%

Objectivity Score

70%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

2174
127
2 days
28 M
38:62
$1M

Leah Vukmir

Sentiment & Tone

65%

Objectivity Score

68%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

113
51
8 days
1.3 M
54:46
$64K

Jon Tester

Sentiment & Tone

34%

Objectivity Score

71%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

1971
278
4 days
20 M
45:55
$515K

Matt Rosendale

Sentiment & Tone

43%

Objectivity Score

65%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

156
108
8 days
5.5 M
53:47
$80K

Kevin Cramer

Sentiment & Tone

64%

Objectivity Score

64%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

129
107
10.5 days
7 M
59:41
$75K

Heidi Heitkamp

Sentiment & Tone

52%

Objectivity Score

73%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

1902
125
12 days
39 M
38:62
$1.1M

Mike Braun

Sentiment & Tone

47%

Objectivity Score

71%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

454
152
7.1 days
15 M
50:50
$276K

Joe Donnelly

Sentiment & Tone

23%

Objectivity Score

74%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

1344
82
7.1 days
16 M
50:50
$370K

Rick Scott

Sentiment & Tone

42%

Objectivity Score

63%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

199
39
6.7 days
15 M
45:55
$226K

Bill Nelson

Sentiment & Tone

33%

Objectivity Score

65%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

1374
121
8.8 days
53 M
42:58
$1M

Tina Smith

Sentiment & Tone

41%

Objectivity Score

70%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

1362
230
5.9 days
11 M
42:58
$182K

Karin Housley

Sentiment & Tone

73%

Objectivity Score

74%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

294
75
7.7 days
4.2 M
55:45
$52K

Josh Hawley

Sentiment & Tone

70%

Objectivity Score

75%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

67
35
13.9 days
2.6 M
54:46
$27K

Claire McCaskill

Sentiment & Tone

54%

Objectivity Score

70%

Total Ads :
Total distinct Ads :
Average Ads runtime :
Total impressions :
Male - Female views :
Total Spend :

1319
253
8.7 days
51 M
36:64
$1.5M