PoliticalParties

Following is the analysis of various candidates who adverstised on Facebook as a part of their political campaing.

Introduction

Overall

Democratic


$20M

Spent

915 M

Impressions

40,000

Ads sponsored

$4.3M

Spent

230 M

Impressions

6000

Ads sponsored

Republican


Micro-Targeting : Gender based

Democratic


Republican


Micro-Targeting : Age based

Age 18-34

Age 35-54

Age > 54